A cross-cultural analysis of selected source effects on information processing in an advertising context : an empirical study of French and English Canadian consumers

著者

• Tamilia, Robert D.

書誌事項

A cross-cultural analysis of selected source effects on information processing in an advertising context : an empirical study of French and English Canadian consumers

Tamilia, Robert Dominique

Xerox University Microfilms, 1977

マイクロ形態（マイクロフィルム (リール)）

注記

Thesis (Ph. D.)--Ohio State University, 1977

"Dissertations on business management of main universities in America"--Container

詳細情報

• NII書誌ID(NCID): BB03308433
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: 1 microfilm reel
• 大きさ: 35 mm
• 件名:
  • LCSH : Advertising
  • LCSH : Motivation research (Marketing)
• リンク:
  • rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1261491384