Media literacy
著者
書誌事項
Media literacy
Sage, c2011
5th ed
- : pbk
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注記
Includes bibliographical references (p. 421-442) and index
内容説明・目次
内容説明
In this media-saturated world, it is critical to approach media influences using critical thought and active participation. "Media Literacy, Fifth Edition" uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages which are designed to inform them, to entertain them, and to sell them. This captivating book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers. W. James Potter presents a guidebook to the often difficult terrain of the media world, providing a plan of action for readers to develop their media literacy and analytical skills. He shows how becoming media literate gives students a clearer perspective on the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences, thus developing useful skills beyond mere rote learning.
目次
Preface PART I. INTRODUCTION 1. Why Increase Media Literacy? Message Saturation High Degree of Exposure The Information Problem The Big Question Media Literacy Conclusion 2. Media Literacy Approach What Is Media Literacy? The Three Building Blocks of Media Literacy The Definition of Media Literacy The Typology of Media Literacy Advantages of Developing a Higher Degree of Media Literacy Conclusion PART II. AUDIENCE 3. Audience: Individual Perspective Information Processing Tasks Analyzing the Idea of Exposure to Media Messages The Media Literacy Perspective Conclusion 4. Industry Perspective on Audience Shift From Mass to Niche Perspective on Audience Identifying Niches Attracting Audiences Conditioning Audiences Conclusion Further Reading 5. Children as a Special Audience Why Treat Children as a Special Audience? Special Treatment From Regulators Special Treatment From Parents Reexamining the Case for Special Treatment Conclusion PART III. INDUSTRY 6. Development of the Mass Media Industries Patterns of Development Comparisons Across Mass Media Conclusion 7. Economic Perspective The Media Game of Economics Characteristics of the Game Media Industries' Strategies Consumers' Strategies Conclusion 8. Current Status Convergence Across Media General Employment Trends Conclusion PART IV. CONTENT 9. Mass Media Content and Reality What Is Reality? Organizing Principle: Next-Step Reality The Importance of Media Literacy Conclusion 10. News Is News a Reflection or a Construction? Can Journalists Be Objective? Becoming Literate With News Content Conclusion 11. Entertainment Content Entertainment Formula Character Patterns Controversial Content Elements Health Values Becoming Media Literate With Entertainment Messages 12. Advertising Advertising Is Pervasive Popular Surface Criticisms Social Responsibility Versus Economic Responsibility Becoming More Literate Conclusion 13. Interactive Media Development of Interactive Mass Media Informational/Educational Interactive Content Social Networking Mass Media Interactive Media Games Media Literacy Conclusion PART V. EFFECTS 14. Proactive Perspective on Media Effects Media Effects Are Constantly Occurring Factors Influencing Media Effects Media Literacy and Blame Media Literacy: Controlling the Media Effects Process Conclusion 15. Broadening Our Perspective on Media Effects Timing of Effects Type of Effects Valence of Effects Intentionality of Effects Conclusion PART VI. CONFRONTING THE ISSUES 16. Who Controls the Mass Media? Two Competing Values Cross-Ownership and Control Issues of Concern Conclusion 17. Privacy With the Media Defining Privacy Invasions of Your Privacy Public Opinion and Regulations What Can We Do to Protect Our Privacy? Conclusion 18. Piracy With the Media What Is Piracy? How Big Is the Problem? Cracking Down on Piracy Conclusion 19. Media Violence Effects Conception of Violence Conclusion 20. Media Influence on Sports The Money Cycle Olympics Conclusion PART VII. THE SPRINGBOARD 21. Personal Strategy for Increasing Media Literacy Ten Techniques Illustrations Conclusion 22. Helping Others Increase Media Literacy Interpersonal Techniques Public Education Societal Techniques Conclusion Appendix A. Profiles of the Mass Media Industries Appendix B. Immediate and Long-Term Effects of Media on Individuals and Institutions Appendix C. Contacts
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