An appraisal of the fear-effectiveness relationship and the ability of certain demographic and psychographic variables to moderate the relationship : a field study

Author(s)

• Burnett, John

Bibliographic Information

An appraisal of the fear-effectiveness relationship and the ability of certain demographic and psychographic variables to moderate the relationship : a field study

Burnett, John James

Xerox University Microfilms, 1977

Microform（Microfilm Reel）

Note

Thesis (D.B.A.)--University of Kentucky, 1977

"Dissertations on business management of main universities in America"--Container

Details

• NCID: BB03348700
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Motivation research (Marketing)