An appraisal of the fear-effectiveness relationship and the ability of certain demographic and psychographic variables to moderate the relationship : a field study

著者

• Burnett, John

書誌事項

An appraisal of the fear-effectiveness relationship and the ability of certain demographic and psychographic variables to moderate the relationship : a field study

Burnett, John James

Xerox University Microfilms, 1977

マイクロ形態（マイクロフィルム (リール)）

注記

Thesis (D.B.A.)--University of Kentucky, 1977

"Dissertations on business management of main universities in America"--Container

詳細情報

• NII書誌ID(NCID): BB03348700
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: 1 microfilm reel
• 大きさ: 35 mm
• 件名:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Motivation research (Marketing)