The role of package background color in creating product imagery : an experimental study

Author(s)

    • Bushman, F. Anthony

Bibliographic Information

The role of package background color in creating product imagery : an experimental study

Bushman, F. Anthony

Xerox University Microfilms, 1977

Microform(Microfilm Reel)

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Note

Thesis (D.B.A.)--University of Maryland College Park, 1977

"Dissertations on business management of main universities in America"--Container

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