Testimonial advertising in the American marketplace : emulation, identity, community

著者

• Schweitzer, Marlis
• Moskowitz, Marina

書誌事項

Testimonial advertising in the American marketplace : emulation, identity, community

edited by Marlis Schweitzer and Marina Moskowitz

Palgrave Macmillan, 2009

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB03421108
• ISBN:
  • 9780230615601
• LCCN: 2009021748
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: viii, 240 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HF5823
  • DC22 : 659.1
  • DC : 659.1
• 件名:
  • LCSH : Advertising -- United States -- History
  • LCSH : Advertising -- United States -- Psychological aspects