Testimonial advertising in the American marketplace : emulation, identity, community

Author(s)

• Schweitzer, Marlis
• Moskowitz, Marina

Bibliographic Information

Testimonial advertising in the American marketplace : emulation, identity, community

edited by Marlis Schweitzer and Marina Moskowitz

Palgrave Macmillan, 2009

Note

Includes bibliographical references and index

• NCID: BB03421108
• ISBN:
  • 9780230615601
• LCCN: 2009021748
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 240 p.
• Size: 22 cm
• Classification:
  • LCC : HF5823
  • DC22 : 659.1
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising -- United States -- History
  • LCSH : Advertising -- United States -- Psychological aspects