Franchising globally : innovation, learning and imitation
Author(s)
Bibliographic Information
Franchising globally : innovation, learning and imitation
Palgrave Macmillan, 2010
- : hardback
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Table of Contents
- PART I: FRANCHISING APPROACHES AND FRAMEWORKS Franchising In Emerging Markets
- D.Welsh & C.Falbe Franchising as an Entrepreneurial Form of Business
- M.Sardy Internationalization of Franchising
- L.Ni & R.Wang Clustering For International Market Selection
- A.Shoham PART II: AREA STUDIES OF FRANCHISING Franchising in Italy
- D.Vianneli Franchising in Morocco
- R.Alami Franchising in Croatia
- M.Alpeza & A.Erceg Microfranchising in Less Developed Countries
- M.Munoz & M.C.Mitchel PART III: INTERNATIONAL FRANCHISING CASES Ruth's Chris Franchises Expand Internationally
- A.Kupetz International Franchising at Best Western
- G.Cliquet , M.C.Mitchel & R.Perrigot San Francisco Coffee House Opens in Croatia
- M.Alpeza & A.Erceg Athlete's Foot Master Franchisee in China Final Reflections
by "Nielsen BookData"
