Strategic market management

Author(s)

• Aaker, David A.

Bibliographic Information

Strategic market management

David A. Aaker

Wiley, c2011

9th ed

• : pbk

Note

Includes index

Details

• NCID: BB03434868
• ISBN:
  • 9780470317242
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: ix, 341 p.
• Size: 23 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning