A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research

著者

• Ward, Douglas B.

書誌事項

A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research

Douglas B. Ward

Temple University Press, 2010

タイトル別名

A new brand of business

注記

Includes bibliographical references and index

内容説明・目次

内容説明

How a dominant magazine publisher developed the business of market research

目次

Acknowledgments Introduction 1. A New Era of Business 2. An Unlikely Leader 3. What Was Commercial Research? 4. Winning over the Skeptics 5. Barbarians, Farmers, and Consumers 6. Readers as Consumers 7. Chasing the Consumer, Protecting the Company 8. The Legacy of Commercial Research Epilogue Notes Index

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB03451200
• ISBN:
  • 9781439900154
• LCCN: 2008047856
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Philadelphia
• ページ数/冊数: viii, 228 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• 件名:
  • LCSH : Marketing research -- United States -- History
  • LCSH : Parlin, Charles Coolidge, 1872-1942
  • LCSH : Curtis Publishing Company