CiNii Books - Economics for managers

Author(s)

- Farnham, Paul G.

Bibliographic Information

Economics for managers

Paul G. Farnham

Pearson, c2010

2nd ed., international ed.

: pbk

Available at / 1 libraries

National Graduate Institute for Policy Studies Library (GRIPS Library)

: pbk335.1||F1501217380

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student.

Table of Contents

PART 1 MICROECONOMIC ANALYSIS 1 Managers and Economics 2 Demand, Supply, and Equilibrium Prices 3 Demand Elasticities 4 Techniques for Understanding Consumer Demand and Behavior 5 Production and Cost Analysis in the Short Run 6 Production and Cost Analysis in the Long Run 7 Market Structure: Perfect Competition 8 Market Structure: Monopoly and Monopolistic Competition 9 Market Structure: Oligopoly 10 Pricing Strategies for the Firm PART 2 MACROECONOMIC ANALYSIS 11 Measuring Macroeconomic Activity 12 Spending by Individuals, Firms, and Governments on Real Goods and Services 13 The Role of Money in the Macro Economy 14 The Aggregate Model of the Macro Economy 15 International and Balance of Payments Issues in the Macro Economy PART 3 INTEGRATION OF THE FRAMEWORKS 16 Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN NUMBERED PROBLEMS GLOSSARY INDEX

by "Nielsen BookData"