Introduction to marketing

Author(s)

• McDaniel, Carl D.
• Lamb, Charles W.
• Hair, Joseph F.

Bibliographic Information

Introduction to marketing

Carl McDaniel, Charles W. Lamb, Joseph F. Hair

South-Western/Cengage Learning, c2011

11th ed., international ed

Note

Includes indexes

Details

• NCID: BB03545224
• ISBN:
  • 9780538754873
• LCCN: 2009929161
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Australia ; Japan
• Pages/Volumes: xxv, 777 p.
• Size: 28 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing