The development of ideas for the marketing of services

Author(s)

• Baron, Steve

Bibliographic Information

The development of ideas for the marketing of services

（SAGE library of marketing, . Service marketing / edited by Steve Baron ; v. 1）

SAGE, 2010

Note

ISBN for "Service marketing" (set of four volumes): 9781849205740

Includes bibliographical references

Details

• NCID: BB03558394
• LCCN: 2010920830
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles ; London
• Pages/Volumes: xlv, 345 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Service industries -- Marketing
• Parent Bibliography ID:
  • BA8005120X