A focus on customer experience and the changing roles of customers and consumers

著者

• Baron, Steve

書誌事項

A focus on customer experience and the changing roles of customers and consumers

（SAGE library of marketing, . Service marketing / edited by Steve Baron ; v. 3）

SAGE, 2010

注記

ISBN for "Service marketing" (set of four volumes): 9781849205740

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB03558601
• LCCN: 2010920830
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles ; London
• ページ数/冊数: vi, 407 p.
• 大きさ: 24 cm
• 件名:
  • LCSH : Service industries -- Marketing
• 親書誌ID:
  • BA8005120X