Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987

著者

• ARF Marketplace Testing Key Issues Workshop
• Lopater, Hans J.
• ARF Marketplace Measurement Steering Committee

書誌事項

Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987

[Hans J. Lopater, chair ; ARF Marketplace Measurement Steering Committee]

（Transcript proceedings）

Advertising Research Foundation, c1987

タイトル別名

Marketplace testing

詳細情報

• NII書誌ID(NCID): BB03559036
• LCCN: 88105475
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 135 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• 件名:
  • LCSH : Marketing research -- Congresses
• 親書誌ID:
  • BB03559003