Research quality : the new reality : rededication to basic truths, new information challenges : Sixth Annual ARF Research Quality Workshop, the New York Hilton, September 19, 1988

著者

• Advertising Research Foundation Research Quality Workshop
• Advertisisng Research Foundation Key Issues Workshop
• Frankel, Martin R.

書誌事項

Research quality : the new reality : rededication to basic truths, new information challenges : Sixth Annual ARF Research Quality Workshop, the New York Hilton, September 19, 1988

[Martin R. Frankel]

（Transcript proceedings, . An ARF Key Issues Workshop）

The Advertising Research Foundation, c1988

タイトル別名

Sixth Annual Advertising Research Foundation Research Quality Workshop

Sixth Annual ARF Research Quality Workshop

詳細情報

• NII書誌ID(NCID): BB03559998
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 251 p.
• 大きさ: 28 cm
• 件名:
  • FREE : Surveys -- Evaluation
  • FREE : Research -- Evaluation
  • FREE : Marketing research -- Evaluation
  • FREE : Advertising -- Research -- Congresses
• 親書誌ID:
  • BB03559003