Practical applications of research in business-to-business marketing : case histories AT&T, Gannett, 3M, others : how to use the ARF/ABP study to increase profits in your own company : Ninth Annual ARF Business Advertising Research Conference, the New York Hilton, Oct. 14, 1987

著者

    • Advertising Research Foundation

書誌事項

Practical applications of research in business-to-business marketing : case histories AT&T, Gannett, 3M, others : how to use the ARF/ABP study to increase profits in your own company : Ninth Annual ARF Business Advertising Research Conference, the New York Hilton, Oct. 14, 1987

(Transcript proceedings)

The Advertising Research Foundation, c1987

タイトル別名

Ninth Annual Business Advertising Research Conference

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