Marketing insights through qualitative research : what qualitative research can do that that nothing else can : the advertiser's perspective : new approaches and techniques : second bi-annual ARF qualitative research workshop : New York Hilton, July 15, 1987

著者

• Advertising Research Foundation Qualitative Research Workshop

書誌事項

Marketing insights through qualitative research : what qualitative research can do that that nothing else can : the advertiser's perspective : new approaches and techniques : second bi-annual ARF qualitative research workshop : New York Hilton, July 15, 1987

（Transcript proceedings, . An ARF Key Issues Workshop）

Advertising Research Foundation, c1987

タイトル別名

Qualitative research

詳細情報

• NII書誌ID(NCID): BB03573423
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 181 p.
• 大きさ: 28 cm
• 件名:
  • LCSH : Insight -- Congresses
  • LCSH : Advertising -- research -- Congresses
  • LCSH : Marketing research -- Congresses
• 親書誌ID:
  • BB03559003