Marketing insights through qualitative research : what qualitative research can do that that nothing else can : the advertiser's perspective : new approaches and techniques : second bi-annual ARF qualitative research workshop : New York Hilton, July 15, 1987

Author(s)

• Advertising Research Foundation Qualitative Research Workshop

Bibliographic Information

Marketing insights through qualitative research : what qualitative research can do that that nothing else can : the advertiser's perspective : new approaches and techniques : second bi-annual ARF qualitative research workshop : New York Hilton, July 15, 1987

（Transcript proceedings, . An ARF Key Issues Workshop）

Advertising Research Foundation, c1987

Other Title

Qualitative research

Details

• NCID: BB03573423
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 181 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Insight -- Congresses
  • LCSH : Advertising -- research -- Congresses
  • LCSH : Marketing research -- Congresses
• Parent Bibliography ID:
  • BB03559003