People meters : an assessment plus a look at the future : first-season review, critical research issues, what's next? : the New York Hilton, July 13, 1988
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Bibliographic Information
People meters : an assessment plus a look at the future : first-season review, critical research issues, what's next? : the New York Hilton, July 13, 1988
（Transcript proceedings, . An ARF Key Issues Workshop）
Advertising Research Foundation, c1988
- Other Title
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A Key Issues Workshop of the Advertising Research Foundation
ARF People Meters Workshop
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