Strategic management : an integrated approach
著者
書誌事項
Strategic management : an integrated approach
South-Western Cengage Learning, c2010
9th ed
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注記
Includes bibliographical references and index
内容説明・目次
目次
PART ONE: INTRODUCTION TO STRATEGIC MANAGEMENT. 1: Strategic Leadership: Managing the Strategy-Making process for Competitive Advantage. 2: External Analysis: The Identifi cation of Opportunities and Threats. PART TWO: THE NATURE OF COMPETITIVE ADVANTAGE. 3: Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability. 4: Building Competitive Advantage Through Functional-Level Strategy. PART THREE: STRATEGIES. 5: Building Competitive Advantage Through Business-Level Strategy. 6: Business-Level Strategy and the Industry Environment. 7: Strategy and Technology. 8: Strategy in the Global Environment. 9: Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing. 10: Corporate-Level Strategy: Related and Unrelated Diversification. PART FOUR: IMPLEMENTING STRATEGY. 11: Corporate Performance, Governance, and Business Ethics. 12: Implementing Strategy in Companies That Compete in a Single Industry. 13: Implementing Strategy in Companies That Compete across Industries and Countries. PART FIVE: CASES IN STRATEGIC MANAGEMENT.
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