Qualitative research methods in public relations and marketing communications

Author(s)

• Daymon, Christine
• Holloway, Immy

Bibliographic Information

Qualitative research methods in public relations and marketing communications

Christine Daymon and Immy Holloway

Routledge, 2011

2nd ed

• : hbk
• : pbk

Note

Previous ed.: 2002

Includes bibliographical references (p. [370]-386) and index

Details

• NCID: BB03629608
• ISBN:
  • 9780415471176
  • 9780415471183
• LCCN: 2010004242
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 397 p.
• Size: 24 cm
• Classification:
  • LCC : HD59
• Subject Headings:
  • LCSH : Corporations -- Public relations -- Research -- Methodology
  • LCSH : Public relations -- Research -- Methodology
  • LCSH : Marketing research -- Methodology
  • LCSH : Qualitative research