Qualitative research methods in public relations and marketing communications

著者

• Daymon, Christine
• Holloway, Immy

書誌事項

Qualitative research methods in public relations and marketing communications

Christine Daymon and Immy Holloway

Routledge, 2011

2nd ed

• : hbk
• : pbk

注記

Previous ed.: 2002

Includes bibliographical references (p. [370]-386) and index

詳細情報

• NII書誌ID(NCID): BB03629608
• ISBN:
  • 9780415471176
  • 9780415471183
• LCCN: 2010004242
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xi, 397 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD59
• 件名:
  • LCSH : Corporations -- Public relations -- Research -- Methodology
  • LCSH : Public relations -- Research -- Methodology
  • LCSH : Marketing research -- Methodology
  • LCSH : Qualitative research