Explaining research : how to reach key audiences to advance your work
Author(s)
Bibliographic Information
Explaining research : how to reach key audiences to advance your work
Oxford University Press, 2010
- : pbk
Available at 9 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes index
Description and Table of Contents
Description
Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles
to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45
of the country's leading science communications experts, including academics, authors, journalists, and public information officers.
As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation.
This authoritative guide shows how to:
BL Develop a "strategy of synergy" that makes research communication efficient and effective
BL Give compelling talks
BL Build a professional Web site
BL Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars
BL Write popular articles and books
BL Persuade donors, administrators and other key funding decision-makers
BL Produce news releases that attract media coverage
BL Give clear media interviews
BL Serve as a public educator in schools and science centers
Visit www.explainingresearch.com to learn more about the book and additional resources.
Table of Contents
- FOREWORD
- INTRODUCTION: EXPLAINING YOUR RESEARCH IS A PROFESSIONAL NECESSITY
- SECTION I: LEARNING A NEW COMMUNICATIONS PARADIGM
- SECTION II: EFFECTIVELY REACHING YOUR PEERS
- SECTION III: ENGAGING LAY AUDIENCES
- SECTION IV: EXPLAINING YOUR RESEARCH THROUGH THE MEDIA
by "Nielsen BookData"