Strategy : process, content, context : an international perspective

著者

• Wit, Bob de
• Meyer, Ron

書誌事項

Strategy : process, content, context : an international perspective

Bob de Wit, Ron Meyer

South-Western Cengage Learning, c2010

4th ed

注記

Previous ed.: London : Thomson, 2004

Includes bibliographical references and index

内容説明・目次

内容説明

This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, "Strategy, 4e" builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB03665576
• ISBN:
  • 9781408019023
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Andover
• ページ数/冊数: xxiv, 975 p.
• 大きさ: 26 cm
• 分類:
  • DC22 : 658.4012
• 件名:
  • LCSH : Strategic planning
  • LCSH : Strategic planning -- Case studies