Towards effective place brand management : branding European cities and regions

Author(s)

• Ashworth, G. J. (Gregory John)
• Kavaratzis, Mihalis

Bibliographic Information

Towards effective place brand management : branding European cities and regions

edited by Gregory J. Ashworth, Mihalis Kavaratzis

Edward Elgar, 2010

Note

Includes bibliographical references (p. 240-268) and index

Details

• NCID: BB03675274
• ISBN:
  • 9781848442429
• LCCN: 2009941148
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: xiv, 279 p.
• Size: 24 cm
• Classification:
  • DC22 : 910.688
• Subject Headings:
  • LCSH : Place marketing
  • LCSH : Product management
  • LCSH : Brand name products
  • LCSH : Place marketing -- Case studies
  • LCSH : Product management -- Case studies
  • LCSH : Brand name products -- Case studies