Towards effective place brand management : branding European cities and regions

著者

• Ashworth, G. J. (Gregory John)
• Kavaratzis, Mihalis

書誌事項

Towards effective place brand management : branding European cities and regions

edited by Gregory J. Ashworth, Mihalis Kavaratzis

Edward Elgar, 2010

注記

Includes bibliographical references (p. 240-268) and index

詳細情報

• NII書誌ID(NCID): BB03675274
• ISBN:
  • 9781848442429
• LCCN: 2009941148
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cheltenham
• ページ数/冊数: xiv, 279 p.
• 大きさ: 24 cm
• 分類:
  • DC22 : 910.688
• 件名:
  • LCSH : Place marketing
  • LCSH : Product management
  • LCSH : Brand name products
  • LCSH : Place marketing -- Case studies
  • LCSH : Product management -- Case studies
  • LCSH : Brand name products -- Case studies