The 18 immutable laws of corporate reputation : creating, protecting & repairing your most valuable asset
著者
書誌事項
The 18 immutable laws of corporate reputation : creating, protecting & repairing your most valuable asset
Kogan Page, 2006
- : pbk
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注記
"Paperback edition 2006"--T.p. verso
Originally published: United States : Free Press, 2004
Includes index
内容説明・目次
内容説明
"Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing."
Paul Danos, Dean, Tuck School of Business at Dartmouth.
"Every executive will benefit from reading this expertly written guide" - Ronald Sargent, President and CEO, Staples, Inc.
"A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." Joy Marie Sever, Senior VP, The Reputation Practice at Harris Interactive
In this topical and up-to-date book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.
「Nielsen BookData」 より
