Strategic management : awareness & change
著者
書誌事項
Strategic management : awareness & change
South-Western Cengage Learning, c2010
6th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The new edition of "Strategic management" by Thompson and Martin is essential reading for all students of strategy at undergraduate, diploma and MBA level. Maintaining the traditional analysis, formulation and implementation framework, the sixth edition has been revised and updated to include modern strategy topics such as the Blue Ocean strategy, as well as new cases throughout the text which have been expertly prepared by ECCH case tutor, John Thompson. New experiential activity can be found at the end of every chapter to offer students a more applied and in-depth learning experience.
目次
Part 1: Understanding strategy and strategic management 1 Introducing strategy and strategic management Part 2: Strategic positioning 2 Strategic thinking, environmental analysis, synergy and strategic positioning 3 Resource-led strategy 4 The dynamics of competition 5 Introducing culture and values Part 3: Strategic analysis and choice 6 Strategic purpose 7 Strategic success 8 An introduction to strategy creation and planning 9 Strategic leadership, entrepreneurship and intrapreneurship 10 Strategic alternatives, strategy evaluation and strategy selection Part 4: Issues in strategic growth 11 Strategic growth 12 International strategy 13 Failure, consolidation and recovery strategies Part 5: Strategic management 14 Strategy implementation 15 Leading change 16 Managing strategy in the organization 17 Final thoughts: the purpose of strategy
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