Marketing : an introduction

Author(s)

• Armstrong, Gary
• Kotler, Philip

Bibliographic Information

Marketing : an introduction

Gary Armstrong, Philip Kotler

Prentice Hall, c2011

10th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB03701920
• ISBN:
  • 9780136102434
• LCCN: 2009046409
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxviii, 541, 9, 17, 20, 10, 3, 15 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing