In search of stupidity : over 20 years of high-tech marketing disasters

著者

    • Chapman, Merrill R.

書誌事項

In search of stupidity : over 20 years of high-tech marketing disasters

Merrill R. Chapman

Apress, c2006

2nd ed

  • : pbk

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注記

Bibliography: p. [359]-360

Includes index

内容説明・目次

内容説明

Includes new chapters and a "What have we learned?" analysis of all original chapters Offers practical advice on avoiding PR disaster. Includes a new foreword by Eric Sink

目次

A table of contents is not available for this title.

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