Consumer behavior : buying, having, and being
著者
書誌事項
Consumer behavior : buying, having, and being
Pearson, c2011
9th ed., global ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
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目次
SECTION 1: CONSUMERS IN THE MARKETPLACE
Chapter 1. Consumers Rule
SECTION 2: CONSUMERS AS INDIVIDUALS
Chapter 2. Perception
Chapter 3. Learning and Memory
Chapter 4. Motivation and Values
Chapter 5. The Self
Chapter 6. Personality and Lifestyles
Chapter 7. Attitudes and Persuasive Communications
SECTION 3: CONSUMERS AS DECISION MAKERS
Chapter 8. Individual Decision Making
Chapter 9. Buying and Disposing
Chapter 10. Groups
Chapter 11. Organizational and Household Decision Making
SECTION 4: CONSUMERS AND SUBCULTURES
Chapter 12. Income and Social Class
Chapter 13. Ethnic, Racial, and Religious Subcultures
Chapter 14. Age Subcultures
SECTION 5: CONSUMERS AND CULTURE
Chapter 15. Cultural Influences on Consumer Behavior
Chapter 16. Global Consumer Culture
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