Services marketing : people, technology, strategy

Author(s)

• Lovelock, Christopher H.
• Wirtz, Jochen

Bibliographic Information

Services marketing : people, technology, strategy

Christopher Lovelock, Jochen Wirtz

Pearson, c2011

7th ed., global ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB0384583X
• ISBN:
  • 9780273756064
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 648 p.
• Size: 28 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
  • LCSH : Professions -- Marketing