The power of co-creation : build it with them to boost growth, productiviy, and profits
著者
書誌事項
The power of co-creation : build it with them to boost growth, productiviy, and profits
Free Press, 2010
大学図書館所蔵 全8件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Apple embraced co-creation to enhance the speed and scope of its innovation, generat ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year.
Co-creation involves redefining the way organizations engage individuals-customers, employees, suppliers, partners, and other stake holders-bringing them into the process of value creation and engaging them in enriched experi ences, in order to
-formulate new breakthrough strategies
-design compelling new products and services
-transform management processes
-lower risks and costs
-increase market share, loyalty, and returns
In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with com panies to develop co-creation practices, show how every organization-from large corporation to small firm, and government agency to not-for-profit-can achieve "win more-win more" results with these methods. Based on extraordinary research and the authors' hands-on experiences with successful projects in co-creation at dozens of the world's most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama zon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of "engagement platforms"-and how they have even restructured internal management processes-in order to harness the power of co-creation.
As the authors' wealth of examples make vividly clear, enterprises can no longer afford to view custom ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional "process view" of qual ity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus tainable growth, productivity, and profits in the future.
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