The library PR handbook : high-impact communications

著者

• Gould, Mark R.

書誌事項

The library PR handbook : high-impact communications

edited by Mark R. Gould

American Library Association, 2009

注記

"ALA Editions"--P. [4] of cover

Includes bibliographical references and index

内容説明・目次

内容説明

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public service announcements; the how-tos of amplifying your message through partnerships; the means to develop affordable podcasts, savvy outreach programs, and special events; and tips for using gaming to build excitement. Written by high-profile experts in the PR field, ""The Library PR Handbook"" is the essential reader for those looking to spice up their library's message and get the word out.

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詳細情報

• NII書誌ID(NCID): BB03855673
• ISBN:
  • 9780838910023
• LCCN: 2009016973
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: vii, 113 p.
• 大きさ: 28 cm
• 分類:
  • LCC : Z716.3
  • DC22 : 021.7
• 件名:
  • LCSH : Libraries -- Public relations -- Handbooks, manuals, etc
  • LCSH : Libraries and community -- Handbooks, manuals, etc