Cutting edge international research
著者
書誌事項
Cutting edge international research
（Gabler research, . Advances in advertising research ; v. 1）
Gabler, 2010
1st ed
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内容説明・目次
内容説明
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
目次
- Strategic Issues in Advertising, Branding and Communication
- Advertising and Communication Content
- Advertising and Computer Games (Advergames)
- Advertising, Branding and Communication on the Internet
- Gender and Advertising, Branding and Communication
- Media Placement, Brand Placement, Public Relations and Viral Marketing
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