Consumer-citizens of China : the role of foreign brands in the imagined future China
著者
書誌事項
Consumer-citizens of China : the role of foreign brands in the imagined future China
(RoutledgeCurzon contemporary China series, 60)
Routledge, 2011
大学図書館所蔵 全14件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [133]-139) and index
内容説明・目次
内容説明
A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project.
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state.
Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot's paradox" and answers scholars' questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West.
Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science.
Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University.
Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.
目次
- Chapter One IMAGINING CHINA, IMAGINING BRANDS: Foreign Brands as Global Brands from the Imagined West
- Western and Domestic Brands As Materials for Realizing an Imagined Future China
- Obscured State Influence and Consumer Autonomy
- Organization of the Book Chapter Two RETHINKING POPULAR NOTIONS OF CHINESE CONSUMERS' MOTIVES FOR RESPONDING TO WESTERN BRANDS: The Emulative Motive For Western Brand Consumption
- The Patriotic Motive for Rejecting Western Brands
- Rethinking the Primacy of the Emulative Motive for Consuming Western Brands
- Rethinking "Consumer Nationalism" as Synonymous with Western Brand Boycotting
- Chinese Consumers as Active Meaning Makers Chapter Three HIGHLIGHTED MOMENTS IN THE HISTORY OF BRANDED GOODS IN CHINA: The Emergence of Branded Goods in Late Imperial China
- Branded Goods in Semi-colonial China of the Early 20th Century
- Branded Goods Since Gaige Kaifang- China's Economic Reform
- Relevance of These Past Moments to Present-Day Brand Meanings Chapter Four FOREIGN BRANDS IN CHINA AS GLOBAL BRANDS FROM THE IMAGINED WEST: Overview of Research Method
- Data Collection Sites
- Our Data Collection Methods
- Foreign Brands as Western Brands With Distinguishing Characteristics Chapter Five CHINESE NATIONAL NARRATIVES AND THE MEANINGS OF WESTERN BRANDS: The West as Experiential Venue, Western Brands as Instruments of Freedom
- The West as Imperialist Oppressor, Western Brands as Instruments of Domination
- The West as Subjugated, Conquered Western Brands as Redemption
- The West as Economic Partner, Western Brands as Instruments of Economic Progress Chapter Six NATIONAL NARRATIVES IN IMAGINATIVE PROCESSING OF WESTERN BRAND PROMOTIONS: Imagined Consumption
- Western Brand Producers' Efforts to Evoke Consumption Fantasies
- Individual Psychological Processes of Enlivening Consumption Fantasies
- Narratives and Imagined Identity Transformations From Western Brand Consumption
- The Influence of East-West Narratives On the Processing of Western Brands Promotions
- Discussion Chapter Seven CITIZEN-CONSUMERS IN AN AGE OF GLOBALIZATION
「Nielsen BookData」 より