The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Author(s)

• Aaker, Jennifer Lynn
• Smith, Andy
• Adler, Carlye

Bibliographic Information

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Jennifer Aaker and Andy Smith ; with Carlye Adler

Jossey-Bass, c2010

Other Title

The dragonfly effect

Note

Includes index

Details

• NCID: BB03885324
• ISBN:
  • 9780470614150
• LCCN: 2010024706
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Francisco
• Pages/Volumes: xxv, 211 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.1265
  • DC22 : 658.8/72
• Subject Headings:
  • LCSH : Internet marketing -- Political aspects
  • LCSH : Social media -- Political aspects
  • LCSH : Internet -- Social aspects
  • LCSH : Social entrepreneurship
  • LCSH : Social responsibility of business
  • LCSH : Social change