The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

著者

• Aaker, Jennifer Lynn
• Smith, Andy
• Adler, Carlye

書誌事項

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Jennifer Aaker and Andy Smith ; with Carlye Adler

Jossey-Bass, c2010

タイトル別名

The dragonfly effect

注記

Includes index

詳細情報

• NII書誌ID(NCID): BB03885324
• ISBN:
  • 9780470614150
• LCCN: 2010024706
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: San Francisco
• ページ数/冊数: xxv, 211 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HF5415.1265
  • DC22 : 658.8/72
• 件名:
  • LCSH : Internet marketing -- Political aspects
  • LCSH : Social media -- Political aspects
  • LCSH : Internet -- Social aspects
  • LCSH : Social entrepreneurship
  • LCSH : Social responsibility of business
  • LCSH : Social change