Marketing research essentials

Author(s)

Bibliographic Information

Marketing research essentials

Carl D. McDaniel, Jr., Roger Gates

J. Wiley, c2010

7th ed

  • : [text with CD-ROM]
  • [text]
  • [CD-ROM]

Available at  / 4 libraries

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Note

Accompanied by 1 CD-ROM (4 3/4 in.): SPSS student version 17.0 for Microsoft Windows XP or Vista

Includes index

Details

  • NCID
    BB03896105
  • ISBN
    • 9780470627631
    • 9780470169704
    • 9780470478332
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Hoboken, N.J.
  • Pages/Volumes
    xxi, 507 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
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