Strategic corporate social responsibility : stakeholders in a global environment
著者
書誌事項
Strategic corporate social responsibility : stakeholders in a global environment
SAGE, c2011
2nd ed
- : pbk
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issue that touches all aspects of an organization's operations. The book covers the full range of CSR topics with Internet links to related issues and is supported by real-life mini-cases. It joins the US and European perspectives of the authors, recognizing cross-cultural trends that are developing at different rates and in different regions of the world.
目次
List of Figures Glossary of Terms - CSR Terms and Strategy Terms Foreword by Mallen Baker Preface Plan of the Book Acknowledgments PART I STRATEGIC CORPORATE SOCIAL RESPONSIBILITY 1. What Is CSR? Corporate Social Responsibility Corporate Strategy and CSR The Evolution of CSR The Culture and Context A Moral Argument for CSR A Rational Argument for CSR An Economic Argument for CSR Why Is CSR Important? Why Is CSR Increasingly Relevant Today? Beyond Trends Questions for Discussion and Review 2. Corporate Strategy: A Stakeholder Perspective What Is Strategy? Competing Strategy Perspectives The Resources Perspective The Industry Perspective A Stakeholder Perspective Prioritizing Stakeholders The Integration of Strategy and CSR Strategic CSR A Stakeholder Perspective in Action Questions for Discussion and Review 3. How Much Does CSR Matter? CSR: A Corporate Responsibility? CSR: A Stakeholder Responsibility? The Walmart Conundrum Is Walmart Good for Society? Walmart Is No.1 ... Today Walmart and Sustainability So, How Much Does CSR Matter? CSR in Implementation 4. The Strategic Context of CSR CSR Through a Strategic Lens Firm Strategy and the CSR Filter A Firm's Environmental Context The Five Driving Forces of CSR The Market for Social Responsibility Strategic CSR Implementing CSR 5. Implementation: The Integration of CSR Into Strategy and Culture The CSR Threshold CSR-An Integral Aspect of the Firm? Implementation: Short to Medium Term Implementation: Medium to Long Term Implementation: Building CSR into the Organizational Culture PART II CSR: ISSUES AND CASE STUDIES Chapter 6: Organizational Issues and Case Studies Chapter 7: Economic Issues and Case Studies Chapter 8: Societal Issues and Case Studies Subject Index Company Index About the Authors
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