Place branding in the new age of innovation
著者
書誌事項
Place branding in the new age of innovation
（International place branding yearbook, 2010）
Palgrave Macmillan, 2010
大学図書館所蔵 件 / 全4件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Bibliography: p. 184-199
Includes indexes
内容説明・目次
内容説明
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
目次
Introduction and Organization, Frank Go& Robert Govers Part 1 section of chapters on multidisciplinary perspectives An Organizational Perspective on Space and Place Branding, Stewart Clegg and Martin Kornberger A Political Perspective on Place Branding, Simon Anholt Place Marketing as Politics: The limits of Neo-liberalism, Aram Eisenschitz Knowledge Theory Perspective on Place Branding, David Snowden Country Images: Why they influence consumers, Peeter Verlegh Part 2 section of chapters on individual place case studies Case A: The Role of Nokia in Branding Finland: Companies as vectors of nation branding, Ulla Hakala, Arja Lemmetyinen and Juergen Gnoth Case B: Branding Nonmetropolitan Illinois, Adee Athiyaman& Chris Merrett Case C: Creating Desert Islands: Abu Dhabi, Geert Reitsma& Stephen E. Little Case D: In the shadow of Bangalore - Place branding and identity for Chennai, Stephen E. Little Case F: Public Private Partnership to foster Science, Higher Education and Innovation: The Case of Switzerland with swissnex Boston, Marc Fetscherin& Pascal Marmier Part 3 section of chapters on 'Future Evolution of Place Branding' Social Media and Immersive Worlds: Why international place branding doesn't get weekends off, Joshua Fouts E-Branding of Places, Robert Govers& Frank Go News Coverage of Foreign Place Brands: Implication for communication, Roland Schatz& Christian Kolmer Place Branding and Intellectual Property, Antonio Russo and Giovanna Segre Website Analysis: Brand Africa, Jeroen van Wijk, Frank Go& Robert Govers Orchestrating the innovation process of place branding, Murthy Halemane& Felix Janszen
「Nielsen BookData」 より
