Events management
著者
書誌事項
Events management
(CABI tourism texts)
CABI, c2010
- : pbk
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.
目次
I: Introduction Part 1: Context and concepts 1: Culture and the Event Experience - Ghislaine Povey & Jo-Ansie Van Wyck 2: Developing the Event Concept - Alison Booth 3: Event Networks and Supply Chains - Geoff Dickson Part 2: Event Planning & Operations Management 4: Funding. Sponsorship and Financial Management - Caroline Wiscombe 5: Delivering Live Events - Peter Robinson, Ade Oriade & Steve Gelder Part A: The Event Idea Part B: Pre-Event Planning Part C: The Big Day! Part D: The Big Tidy-Up 6: Successful Staffing of Events - Sine Heitmann & Christine Roberts 7: Marketing Events - Debra Wale & Andrew Ridal 8: Managing a Quality Experience - Ade Oriade 9: Sustainable Events Management - Sine Heitmann & Dr. David Lorant Part 3: Critical and contemporary issues 10. Event Strategy - Crispin Dale & Dimitri Tassiopolous 11: Event Legacy - Geoff Dickson II: Conclusion
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