Essentials of marketing research

Author(s)

• Zikmund, William G.
• Babin, Barry J.

Bibliographic Information

Essentials of marketing research

William G. Zikmund, Barry J. Babin

South-Western/Cengage Learning, c2010

4th ed., International ed

• : pkg
• [access code]

Note

Previous ed.: c2007

"International studedt edition" -- T.p. verso

Accompanied by an access code to Qualtrics

Includes index

Details

• NCID: BB0398207X
• ISBN:
  • 9781439080900
  • 9781439047552
• LCCN: 2009922672
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Mason, Ohio]
• Pages/Volumes: xix, 436 p.
• Size: 28 cm
• Classification:
  • DC22 : 658.83
• Subject Headings:
  • LCSH : Marketing research