Essentials of marketing research

著者

• Zikmund, William G.
• Babin, Barry J.

書誌事項

Essentials of marketing research

William G. Zikmund, Barry J. Babin

South-Western/Cengage Learning, c2010

4th ed., International ed

• : pkg
• [access code]

注記

Previous ed.: c2007

"International studedt edition" -- T.p. verso

Accompanied by an access code to Qualtrics

Includes index

詳細情報

• NII書誌ID(NCID): BB0398207X
• ISBN:
  • 9781439080900
  • 9781439047552
• LCCN: 2009922672
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Mason, Ohio]
• ページ数/冊数: xix, 436 p.
• 大きさ: 28 cm
• 分類:
  • DC22 : 658.83
• 件名:
  • LCSH : Marketing research