The media economy
著者
書誌事項
The media economy
（Media management and economics series）
Routledge, 2010
- : hbk
- : pbk.
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注記
Includes bibliographical references (p. [183]-190) and index
内容説明・目次
内容説明
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:
examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual)
looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.
It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study.
Key features of this innovative text include:
topics new to media economics texts, such as finance and investment, labor, and social aspects
accessible discussion of complicated concepts and their application to media industries
new directions for both theoretical and methodological areas.
With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
目次
Chapter 1: Understanding the Media Economy
Chapter 2: Theories and Approaches Used to Examine the Media Economy
Chapter 3: Key Concepts to Understand the Media Economy
Chapter 4: Evolving Markets in the Media Economy
Chapter 5: Multi-Platform Media Enterprises
Chapter 6: Technology and the Media Economy
Chapter 7: Globalization and the Media Economy
Chapter 8: Regulation and the Media Economy
Chapter 9: Social Aspects of the Media Economy
Chapter 10: Finance, Valuation, and Investment in the Media Economy
Chapter 11: Labor and the Media Economy
Chapter 12: Assessing the Future of the Media Economy
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