Advertising account planning : planning and managing an IMC campaign

著者

• Kelley, Larry D.
• Jugenheimer, Donald W

書誌事項

Advertising account planning : planning and managing an IMC campaign

Larry D. Kelley and Donald W. Jugenheimer

M.E. Sharpe, c2011

2nd ed

• : cloth
• : pbk

注記

Rev. ed. of: Advertising account planning : a practical guide. 2006

Includes bibliographical references and index

• NII書誌ID(NCID): BB03996303
• ISBN:
  • 9780765625632
  • 9780765625649
• LCCN: 2010022585
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Armonk, N.Y.
• ページ数/冊数: ix, 214 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5823
  • DC22 : 659.1/11
• 件名:
  • LCSH : Advertising
  • LCSH : Advertising -- Management
  • LCSH : Advertising campaigns