Marketing research : methodological foundations

Author(s)

• Iacobucci, Dawn
• Churchill, Gilbert A.

Bibliographic Information

Marketing research : methodological foundations

Dawn Iacobucci, Gilbert A. Churchill, Jr.

South-Western , Cengage Learning [distributor], c2010

10th ed., international edition

• :pbk

Note

Includes Internet access

Details

• NCID: BB03999684
• ISBN:
  • 9780538743778
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Mason, Ohio],[Andover]
• Pages/Volumes: xx, 604 p.
• Size: 26 cm
• Classification:
  • DC22 : 658.83
• Subject Headings:
  • LCSH : Marketing research