Consumer behavior knowledge for effective sports and event marketing

著者

• Kahle, Lynn R.
• Close, Angeline G.

書誌事項

Consumer behavior knowledge for effective sports and event marketing

edited by Lynn R. Kahle, Angeline G. Close

Routledge, Taylor & Francis Group, 2011

• : hardback
• : pbk

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BB04001039
• ISBN:
  • 9780415873574
  • 9780415873581
• LCCN: 2010012561
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxxiv, 314 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.32
  • DC22 : 796.06/98
• 件名:
  • LCSH : Consumer behavior
  • LCSH : Sports -- Marketing
  • LCSH : Special events -- Marketing
  • LCSH : Communication in marketing