Corporate reputation and the news media : agenda-setting within business news coverage in developed, emerging, and frontier markets
著者
書誌事項
Corporate reputation and the news media : agenda-setting within business news coverage in developed, emerging, and frontier markets
（Communication series / Jennings Bryant, Dolf Zillmann, general editors）
Routledge, 2011
- : pbk
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注記
Includes bibliographical references and index
収録内容
- International perspectives on agenda-setting theory applied to business news / Craig E. Carroll
- Corporate reputation and the news media in Denmark / Peter Kjaer and Mette Morsing
- Corporate reputation and the news media in Finland / Vilma Luoma-Aho, Turo Uskali, Jouni Heinonen, and Antti Ainamo
- Corporate reputation and the news media in France / Roei Davidson and Nicolas Chazaud
- Corporate reputation and the news media in Germany / Sabine Einwiller, Günter Bentele, and Christine Landmeier
- Corporate reputation and the news media in Greece / Eva Goutzamani, Stelios C. Zyglidopoulos, and Philemon Bantimaroudis
- Corporate reputation and the news media in Italy / Elena Dalpiaz and Davide Ravasi
- Corporate reputation and the news media in Japan / Kenichi Ishii and Toshio Takeshita
- Corporate reputation and the news media in the Netherlands / May-May Meijer
- Corporate reputation and the news media in Norway / Øyvind Ihlen and Peggy Simcic Brønn
- Corporate reputation and the news media in Spain / Ángel Arrese and Manuel Baigorri
- Corporate reputation and the news media in Sweden / Magnus Fredriksson and Maria Grafström
- Corporate reputation and the news media in Switzerland / Mark Eisenegger, Mario Schranz, and Jörg Schneider
- Corporate reputation and the news media in the United States / Craig E. Carroll
- Corporate reputation and the news media in Argentina / Federico Rey Lennon and Gonzalo Diego Peña
- Corporate reputation and the news media in Brazil / Ana Luisa de Castro Almeida, Dário Arantes Nunes, and Leandro L. Batista
- Corporate reputation and the news media in Chile / Magdalena Browne and Martin Kunc
- Corporate reputation and the news media in China / Lifeng Deng
- Corporate reputation and the news media in Egypt / Kevin L. Keenan
- Corporate reputation and the news media in Russia / Katja Koikkalainen
- Corporate reputation and the news media in South Korea / Heewon Cha and Sung-Un Yang
- Corporate reputation and the news media in Turkey / Serra Görpe and Erkan Yüksel
- Corporate reputation and the news media in Nigeria / Olusanmi C. Amujo, Olutayo Otubanjo, Beatrice Laninhun, and Daniel I. Adejo
- Corporate reputation and the news media in Slovenia / Klement Podnar and Dejan Verčič
- Corporate reputation and the news media in the United Arab Emirates / Timothy Walters
- The State of agenda-setting research on corporate reputation and the news media around the globe : conclusions, cautions, and contingent conditions / Craig E. Carroll
内容説明・目次
内容説明
This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets - including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries.
Each chapter is structured to consider two to three hypotheses in the country under discussion, including:
the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition
the impact of media favorability on the public's organizational images of these firms
how media coverage of specific public issues and news topics relates to the associations people form of specific firms.
Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries' borders.
Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
目次
Introduction -- Craig Carroll, University of North Carolina at Chapel Hill
Section I: Corporate Reputation and the News Media in Developed Markets
United States -- Craig Carroll, University of North Carolina at Chapel Hill
Denmark-- Peter Kjaer, Copenhagen Business School, DK
Finland -- Vilma Luoma-aho, University of Jyvaskyla, FL
France -- Roei Davidson, University of Michigan
Germany *-- Guenter Bentele, University of Leipzig
Greece -- Philemon Bantimaroudis, University of the Aegean
Italy -- Davide Ravasi, Bocconi Business School, IT
Japan -- Toshio Takeshito, Meiji University, JP
Netherlands -- May-May Meijer, Free University of Amsterdam
Norway -- Peggy Simcic Bronn, BI Norwegian School of Management
Spain*-- Angel Arrese, Universidad de Navarra
Sweden -- Maria Grafstroem, Uppsala University, SV
Switzerland -- Mark Eisenegger, University of Zurich, CH
United Kingdom* --Kevin Money, Henley Management College
Australia -- Elizabeth Dougall, University of North Carolina
Section II: Corporate Reputation and the News Media in Emerging Markets
Argentina-- Federico Rey Lennon, Pontificia Universidad Catolica AR
Brazil-- Ana Luisa de Castro Almeida, Pontificia Universidade Catolica de Minas Gerais, BR
Chile-- Martin Kunc, Universidad Adolfo Ibanez, CL
China-- Lifeng Deng, Wuhan U, CN
Egypt -- Kevin L. Keenan, American University, Cairo, EG
India--PN Vasanti, Center for Media Research, IN
Israel-- Guy Golan, Seton Hall University
Russia-- Katerina Tsetsura, University of Oklahoma, RU
South Korea-- Heewon Cha, Ewha Women's University, SK
Turkey-- Serra Goerpe, Istanbul University, TK
Section III: Corporate Reputation and the News Media in Frontier Markets
Nigeria-- Tayo Otubanjo, MC Connect, NG
Slovenia-- Dejan Vercic, University of Ljubljana
United Arab Emirates-- Timothy Walters, Zayed University, IR
Section IV: Corporate Reputation and the News Media Around the World: Global Media Literacy
Summary and Future Research-- Craig Carroll, University of North Carolina at Chapel Hill
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