Technology acceptance of connected services in the automotive industry
著者
書誌事項
Technology acceptance of connected services in the automotive industry
（Gabler research, . Applied marketing science/Angewandte Marketingforschung）
Gabler, 2009
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注記
"Dissertation Technische Universität München, 2009" -- t.p. verso
内容説明・目次
内容説明
Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.
目次
Fundamentals of Connected Services, Drivers for acceptance and usage of Connected Services in B2C, Differences in evaluation for prospective buyers, customers and usage levels, Influence of usage on loyalty, The Challenge of selling complex technology-based services
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