CiNii Books - The global environment of business : new paradigms for international management

This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm's profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability.

Table of Contents

Introduction Part I. Social Forces Chapter 1. Differentiating Strategies in Accordance With Cultural Differences In Practice 1.1. Changes In Cultural Preferences For Diamonds Chapter 2. Coping With New Concerns About Corruption and Fraud Practice 2.1. Evaluating and Improving the Corporate Ethical Culture Chapter 3. Adopting an Ethics Code and Corporate Social Responsibility: Why, What, and How? In Practice 3.1. Environmental Degradation: The Result of Corruption and Fraud and Deficiencies in Ethics and CSR Part II. Technological Forces Chapter 4. Social Capital: Implications for Entrepreneurship and Innovation Practice 4.1. Differences in Social Capital as Determinants of Investment Locations Chapter 5. Strengthening the Firm?s Knowledge Capabilities In Practice 5.1. How Can a Government Strengthen the Knowledge Capabilities of Firms in Its Jurisdiction? Chapter 6. Investing in New Technologies In Practice 6.1. Investing in Telecom and E-Business in a Less Developed Economy Part III. Economic Forces Chapter 7. Industry Structure as a Determinant of Profitability Practice 7.1. Challenges and Rewards of Outsourcing the HR Department Chapter 8. Comparing Nations as Investment Locations In Practice 8.1. Changes in the Industry Structure and National Competitive Advantage in the Watch Industry Chapter 9. Adjusting to Economic Volatility In Practice 9.1. Economic Risks of the Inflation/Devaluation Cycle Part IV. Political Forces and the Role of Government Chapter 10. Analyzing and Evaluating Political Risks In Practice 10.1. Assessing and Comparing Political Risks Chapter 11. Seizing Opportunities in Privatization and Regulatory Changes Practice 11.1 Assessing Risks and Opportunities in Privatization and Regulatory Changes Chapter 12. Ongoing Impacts of Trade and Investment Agreements In Practice 12.1. Subsidies and Unfair Competition: The Example of Aircraft In Practice 12.2. Coping With ?Unfair Competition? From China Chapter 13. Summary and Conclusions Author Index Subject Index About the Author

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The global environment of business : new paradigms for international management

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