Research methods for media and communication

Author(s)

• Weerakkody, Niranjala

Bibliographic Information

Research methods for media and communication

Niranjala Weerakkody

Oxford University Press, 2009

• : pbk

Note

Bibliography: p. 295-302

Includes index

Description and Table of Contents

Description

'Research Methods for Media and Communications' provides a user-friendly and comprehensive introduction to media and communications research. It introduces the various research methods commonly used in media studies, communication, mass communication, journalism, public relations and advertising.

Table of Contents

PART 1 - General Introduction1. The Research Process2. Theoretical Paradigms and Concepts3. From Choosing a Topic to Writing a Scholarly Report4. Writing Research Reports for Non-Academic Settings5. Research Ethics in Media and Communication6. Sampling7. Measurement PART 2 - Research Approaches - Quantitative8. Survey Research9. Content Analysis PART 3 - Research Approaches - Qualitative10. Research Interviewing 11. Focus Groups12. Field Studies PART 4 - Other Research Approaches13. Case Study Research14. Textual Analysis PART 5 - Analysis of Qualitative & Quantitative Data15. Analysing Data

by "Nielsen BookData"

Details

• NCID: BB04073390
• ISBN:
  • 9780195560442
• LCCN: 2009419134
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: South Melbourne, Vic.
• Pages/Volumes: ix, 308 p.
• Size: 25 cm
• Classification:
  • LCC : P91.3
  • DC22 : 302.23072
• Subject Headings:
  • LCSH : Mass media -- Research
  • LCSH : Advertising -- Research
  • LCSH : Public relations -- Research