Basic marketing research : a decision-making approach

Author(s)

• Malhotra, Naresh K.
• Peterson, Mark

Bibliographic Information

Basic marketing research : a decision-making approach

Naresh K. Malhotra, Mark Peterson

（Pearson international edition）

Pearson Education International, c2006

2nd ed., international ed

• : pbk
• : CD-ROM

Note

Includes "SPSS student version 13.0"

System requirements for accompanying computer disk: Windows 98/2000, XP, and Me

Includes bibliographies and indexes

Details

• NCID: BB04079240
• ISBN:
  • 0132003279
  • 0131525484
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xl, 630 p.
• Size: 28 cm.
• Attached Material: 1 computer disk (3.5 in.)
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA82923680