Strategic management of technological innovation

Bibliographic Information

Strategic management of technological innovation

Melissa A. Schilling

(McGraw-Hill higher education)(McGraw-Hill international editions)

McGraw-Hill, 2010

3rd ed., international ed

Available at  / 7 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Table of Contents

1Introduction PART ONE Industry Dynamics of Technological Innovation 2Sources of Innovation 3Types and Patterns of Innovation 4Standards Battles and Design Dominance 5Timing of Entry PART TWO Formulating Technological Innovation Strategy 6Defining the Organization's Strategic Direction 7Choosing Innovation Projects 8Collaboration Strategies 9Protecting Innovation PART THREE Implementing Technological Innovation Strategy 10Organizing for Innovation 11Managing the New Product Development Process 12Managing New Product Development Teams 13Crafting a Deployment Strategy INDEX

by "Nielsen BookData"

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